WORK WITH A LEADING EXPERT IN ABSOLUTELY NOTHING.
Need a copywriter with extensive experience in your field? I’m afraid you’re in the wrong place.
And, if you’ll hear me out, it could be the best wrong turn you’ll ever make.
Because the thing with specialists is they can know too much.
They can get too close to the subject, making it hard to see things how normal people do.
They’ve seen every brief. Tried every angle. Pushed all the creative limits. And it’s tough to keep things fresh once you’ve hit that rut.
(I used to specialise, in a former life, so I learned this all the hard way.)
That’s why I’m a proud no-nicher
Curious about everything, expert in nothing. In my not-at-all-biased opinion, that’s the copywriter you want.
As a generalist, I’m not burdened by knowledge. I can see the simple truths that specialists might overlook.
I can research the barn owl out of any subject, to the point I can pass as an expert. But I’m on the reader’s level, so my writing always speaks to them.
The result? Copy that gets you noticed, shifts your stuff and gives your rivals the sweats.
OK, so maybe I was being modest
My words have paid my bills since 2009. And you don’t survive that long in this business unless you’re an expert in something.
As a qualified linguist and perpetual student of advertising, I know all the ‘rules’ of English – and how and when to bend them.
I know heaps about plain English, having written truckloads of copy for international audiences and brands selling complex things.
I’m CIPR-qualified in internal comms. So if you need someone who can cut through the corporate noise and get people to listen, you’re looking at him.
And if you really, truly, absolutely must have a specialist, I’ve done loads of work for sport, leisure and education brands*.
So whatever you’ve got, hit me
And if you’d like to hit me with any of this in particular, that’d be extra great:
- Copywriting for advertising (digital, print, outdoor)
- Tone of voice development
- Website copywriting
- Internal communications
- Corporate communications
- Brand and employee value propositions
- Single-minded propositions
- Elevator pitches
- White papers and case studies
- Google Ads and paid social
- Digital content writing
- Landing pages
- UX copywriting
- Branding and packaging
- Email marketing
- Product naming
- Direct mail
- Copy review and editing
*You’ll also struggle to find anyone with more useless knowledge of the 1996/97 Premier League season (yes, I am available for pub quizzes in the Brighton area).