FREELANCE BRAND COPYWRITER:
A LEADING EXPERT IN NOTHING.

Need a freelance brand copywriter with vast experience in your field? I’m afraid you’re in the wrong place.

And, if you’ll hear me out, it could be the best wrong turn you’ll ever take.

Because the thing with sector specialists is they can know too much.

They’re too close to the subject, which makes it hard to see things how regular people do.

They’ve seen every brief. Tried every angle. Pushed all the creative limits. And it’s tough to keep things fresh once you’ve hit that kind of rut.

(I used to specialise, in a former life, so I learned this all the hard way.)

That’s why you need a no-nicher

Curious about everything, expert in nothing. In my not-at-all-biased opinion, that’s the freelance brand writer you want.

As a generalist, I’m not burdened by knowledge. I can see the simple truths that specialists might miss – and express things in words that real people use.

I can research the barn owl out of any subject, to the point I can pass as an expert. But I’m still on your readers’ level, so my writing always speaks to them.

The result? Brand copy that turns heads, shifts your stuff and gives your rivals the sweats.

OK, so maybe I was being modest

My words have paid my bills since 2009. And you don’t last that long in any business – let alone as a freelance branding copywriter – unless you’re an expert in something.

As a qualified linguist and obsessive student of communication, I know the ‘rules’ of English – and how and when to bend them.

I’m fluent in plain English, having written cargo-planefuls of copy for international audiences and companies selling complex things.

I’m CIPR-qualified in internal comms. So if you need a brand voice copywriter who can cut through the corporate noise and get people to listen, you’re looking at him.

And if you really, truly, absolutely must have a specialist, I’ve done loads of work for sport, leisure and education brands.

So whatever you’ve got, hit me

And if you’d like to hit me with any of this in particular, that’d be extra great:

  • Tone of voice development
  • Website copywriting
  • Brand language and verbal identity
  • Key message development
  • Employer branding
  • Ghostwriting
  • Case studies
  • Landing pages
  • Brochures
  • Copywriting for advertising (digital, print, outdoor)
  • Copy review and editing
  • On-site freelance copywriting for brands and agencies in Brighton and the south-east

“I needed to sound like a real person – a better written version of my spoken voice. I also really needed to remove confusion about what I do and provide for my three types of clients in a concise and likeable way.

You’ve captured this really approachable yet sharp-tongued persona in the copy. It tells the story I knew my agency needed. Definitely no more confusion about who I am as a personality and what I can do for my clients.

My website copy is now the perfect vetting tool I needed for prospective clients to read. Bloody brilliant!”

Sarah Kinsella, Founder, Louise Agency (new website copy going live late 2022)