YOU WALK THE WALK. I’LL WRITE THE TALK.
You’re a business owner. No, wait – creative director? Strategist? Account person? Marketing manager?
(Look, I’m a copywriter, OK? Not Derren ruddy Brown. Although we do share a hairline, I’ll give you that.)
Anyway. Words matter in your role. In fact, your success depends on them.
But it’s not your job to write them. And even if you wanted to, you wouldn’t have the time.
Too many deals to do. Pitches to win. Insights to find. Clients to schmooze.
So don’t sweat the scribbling. Leave it to me. And I’ll leave you to ace the rest.