The brief

Nucleus are an e-commerce tech start-up specialising in biometric payment systems.

They needed help turning their numerous (and ever-evolving) ideas into coherent brand messaging, ahead of their soft launch.

The response

I worked with the company’s founders to develop basic tone-of-voice guidlines, before writing copy for several key pages of the launch website.

I also wrote and refined UX copy for the beta version of Nucleus’s flagship product.