ISM is a private business school based in Paris, with regional bases around the world.
Their old website was dated, difficult to navigate and heavy on business speak. Not at all what the school is like in real life.
As part of a full rebrand, they needed a new site that better reflected who they really are.
Working with ISM’s creative agency, I wrote copy for several key pages of the new site.
We simplified the language throughout, channelling a more active, approachable tone.
And we made it much easier for visitors to complete tasks and find what they’re looking for.
Agency: Net Natives