Generalist freelance copywriter:
A leading expert in nothing

Need a specialist freelance copywriter with vast experience in your field? Ah. I’m afraid you’re in the wrong place.

And, if you’ll hear me out, it could be the best wrong turn you’ll ever take.

Because the thing with sector specialists is they can know too much.

They’re too close to the subject, which makes it hard to see things how regular people do.

They’ve seen every brief. Tried every angle. Pushed all the creative limits. And it’s tough to keep things fresh once you’ve hit that kind of rut.

(I used to specialise, in a former life, so I learned this all the hard way.)

That’s why you need a no-nicher

Curious about everything. Expert in nothing. In my not-at-all-biased opinion, that’s the freelance writer you want.

As a generalist freelance copywriter, I’m not burdened by knowledge. I can see the simple truths that specialists might miss – and express things in words that real people use.

I can research the barn owl out of any subject, to the point I can pass as an expert. But I’m still on your readers’ level, so my writing always speaks to them.

The result? Copy that turns heads, shifts your stuff and gives your rivals the sweats.

OK, so perhaps I was being modest

My words have paid my bills since 2009. And you don’t last that long in any business – let alone as a freelance brand copywriter – unless you’re an expert in something.

As a qualified linguist and obsessive student of communication, I know the ‘rules’ of English – and how and when to bend them.

I’m fluent in plain English, having written cargo-planefuls of copy for international audiences and companies selling fiddly things.

I’m CIPR-qualified in internal comms. So if you need a copywriter who can cut through the corporate noise and make people listen, you’re looking at him.

And if you really, truly, absolutely must have a specialist freelance copywriter, I’ve done loads of work for sport, leisure and education brands.

So whatever you’ve got, hit me

And if you’d like to hit me with any of this in particular, that’d be extra great.

You’ve captured this really approachable yet sharp-tongued persona in the copy. It tells the story I knew my agency needed. Definitely no more confusion about who I am as a personality and what I can do for my clients.

Sarah Kinsella, Founder, Louise Agency (new website copy going live later in 2023)