A copywriting lesson from SW19

Since nobody asked, here’s my tenuous Wimbledon-related business lesson for this year (and every year):

When you describe everything as ‘absolutely phenomenal,’ like tennis pundits do, it makes *nothing* you say feel even slightly phenomenal.

The words become invisible. They lose any impact they might once have had. And, frankly, you’re better off not using them at all.

Instead, hold back the hyperbole for when you really need it.

Or, better still, ditch it completely and describe exactly 𝘸𝘩𝘒𝘡 it is that makes your business or product or whatever so extraordinary.

You words will have much more power and freshness – and people might actually pay attention to them. 🎾 πŸ“ πŸ‘Œ